A name that evokes fashion, luxury, sophistication, elegance ... A name that occur throughout the world , Pierre CARDIN.

To own everything is sufficient in itself, he likes to say, with relish. He can drink his own wine, his own mineral water, dine in his own restaurants, sleep in his own hotels, sleep in his own sheets, wear his own clothes and perfume himself with his own fragrance. Only his cigarettes, manufactured in China by the millions, do not belong to him. An oversight ? Not quite ... he does not smoke! He needs to own things while at the same time remaining detached from them.
Chronically dissatisfied, he is condemned early on to keep moving on relentlessly. Because he does not practice sport, he announced with a smile that his energy permeates through his possessions and obligations they entail. Incredibly demanding, he controls everything, but with delight, revealing a hint of authoritarianism.
His career path followed three phases: women's clothing, then men’s design, and finally children’s clothing. Unlike other fashion designers, who use different suppliers for accessories, like the creator that he is he manages these himself. Hats, bags, shoes, gloves, belts, tights, jewelry, watches, glasses ... nothing escapes him.
Whether it by perfectionism or lack of trust in others, he wants to do everything, see everything, know everything, understand everything. Surrounded by a few dedicated, protective staff, he conducts his operations from his headquarters in the Rue du Faubourg Saint- Honoré.

Located in one hundred and ten countries, he figures among the top eight brands in the world, alongside "Mercedes" brand and " Coca Cola " ...
Who would have thought that a young man, arriving alone in Paris in 1945, with his only asset being a letter of recommendation for the house of Paquin, know have such a future and become an empire builder ?

 Visionary designer, but also an inveterate businessman. Pierre Cardin was to become a personality, a leading brand..

From the bubble dress to the Mao suit, from the cosmonaut style to unisex, from a poncho with a circular hole cut out of it to dress molded synthetic fibers. Throughout his career Pierre Cardin has been recognised as possessing a voracious appetite for experimentation.

Finally, the desire to develop and make his creations available has also pushed him to formalize a system of licencing: Cardin designs, the manufacturers then make the clothes and pay him a percentage of their sale revenue, his signature therefore becoming the policy of developing his brand. The system of production has allowed him to adapt his concept to the market trend, placing him world number one in the number of licenses as well as in volume of sales.

A pioneer, in 1957 he was the first to hold a fashion parade in a department store, to establish himself in China and to enter the Academy of Fine Arts, being elected a member of the Institute.

As an innovator, he has known how to make his fashion products available to a broad audience without abandoning his strengths as an inventor.

This heterogeneity, a symbol of his success, was finally demonstrated in his taste for property. Pierre Cardin also owns a palace in Venice, a mill near Paris , residences in Paris, Barcelona , in the Luberon, where he restored the castle of the Marquis de Sade in Lacoste and on the Côte d’Azur, the “Palais Bulles”, this famous villa, a symbol of how its creator works ....

Today he is over 90 years old. After Lacoste, with its festival of  opera and theatre in the heart of the Luberon and the restoration of " his village" into a luminous beauty ... The latest craze returns him to Venice, the land of his ancestors ... to a new project and new horizons ... the Palais Lumière ...
His elixir of youth : work, allows him to keep moving ever higher, ever further ...